100 Plainfield Ave, Edison, NJ 08817 Call: 732-819-9448
Broker-owned · Edison, New Jersey

Your home. Your investment. One trusted broker.

Whether you're selling your house, buying your next one, or acquiring commercial property, you work directly with Ira Gottfried — a broker with 25+ years of experience. No hand-offs, no junior agents.

25+Years in real estate
NJ / NYDual-licensed broker
Since 2010Independent brokerage
What we do

Two sides of one practice

Residential and commercial real estate, handled by the same broker with the same analytical discipline.

Residential

For homeowners, buyers, and investors
  • Selling your home — pricing, marketing, and negotiation handled by the broker personally
  • Buyer representation for your next home in Middlesex County and beyond
  • Fix-and-flip sourcing, deal analysis, and disposition for investors
  • Free, no-obligation home valuations
Start with a home valuation →

Commercial

For investors, owners, and developers
  • Multifamily acquisitions and dispositions
  • Mixed-use development and repositioning advisory
  • Industrial site selection and leasing
  • Underwriting, valuation, and market analysis
Discuss a commercial assignment →
Your home is likely your largest investment. We price, market, and negotiate it with the same rigor applied to multimillion-dollar commercial transactions — comparable analysis, market timing, and disciplined negotiation.
About the broker

Ira Gottfried, Broker/Owner

Ira Gottfried has spent more than 25 years in real estate, spanning residential sales, fix-and-flip investment, and commercial brokerage across New Jersey and New York. His background includes institutional development and construction firms as well as independent brokerage, giving clients a rare combination: the personal attention of a local broker with the analytical depth of an institutional professional.

Home & Investment Realty LLC has operated independently since 2010 from its office in Edison, serving homeowners, buyers, and investors throughout Central New Jersey and the greater NJ/NY corridor.

Credentials

  • Licensed Real Estate Broker — New Jersey
  • Licensed Real Estate Broker — New York
  • 25+ years of transaction experience
  • BBA in Accounting, Hofstra University
  • Background in institutional development & construction
How we work

Straightforward from day one

1

Talk it through

A direct conversation with the broker about your goals — selling, buying, or investing. No pressure, no scripts.

2

Get the real numbers

An honest, data-backed assessment of value, market conditions, and strategy — even when the answer isn't what you hoped to hear.

3

Execute with one broker

From listing to closing table, you deal with Ira directly. Every negotiation, every decision, one accountable professional.

Get in touch

Let's talk about your next move

Home & Investment Realty LLC

Phone 732-819-9448
Office 100 Plainfield Ave
Edison, NJ 08817
Broker Ira Gottfried, Broker/Owner
Licensed New Jersey & New York

What to expect

Call or leave a message and you'll hear back from Ira directly — not an assistant or a call center. Home valuations are free and carry no obligation. Commercial inquiries receive a preliminary assessment within two business days.

Conveniently located on Plainfield Avenue in Edison, minutes from Route 27 and the Garden State Parkway corridor.